METHOD to Run Successful Instagram Ads in Nigeria: A Step-by-Step Guide

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Method 1: Using Instagram Boost​

Promoting one of your current posts is the most straightforward approach to begin advertising on Instagram. This is easier compared to Facebook’s ad manager feature.

Steps to boost post using Instagram Ads​

• Click Boost post on the post you want to use as an ad.
• Next, decide on an objective. You’ll have three options: increase profile visits, increase website visits, or increase messages (this includes WhatsApp messages).
• Then, define your audience. You can let Instagram choose your audience for you (based on your follower data). E.g Age range, and Gender,
• You can also select to run the boosted post on Facebook.
• Now select your daily budget and the time you want the ad to run. You can set a time limit or let it to run continuously until you stop it

Method 2: Using Ads Manager​

You can use the Facebook Ads Manager to design ad campaigns to maximize Instagram’s broad ad targeting, creative, and reporting capabilities (remember that Meta owns Instagram). To run Instagram ads using Ads Manager, you can follow these steps:

1. Log in to your Ads Manager account on Facebook.
2. Click on the “Create” button to start creating a new ad.
3. Select the objective for your ad campaign. Instagram ads can be used for various goals, including brand awareness, lead generation, and conversions.
4. Choose your target audience. You can target people based on demographics, interests, behaviors, etc.
5. Set your budget and schedule for the ad campaign.
6. Choose the placement of your ad. Select “Instagram” as a placement option.
7. Create your ad. This can include images, videos, or carousel ads with multiple photos.
8. Preview your ad to ensure it looks the way you want it to.
9. Submit your ad for review.

Once your ad is approved, it will start running on Instagram. You can monitor its performance through Ads Manager and make adjustments as needed.

To summarize, running effective Instagram advertisements in Nigeria needs a thorough understanding of your target audience, a well-crafted ad campaign, and ongoing monitoring and optimization of your ads.

You can run efficient Instagram ads that will reach your target audience and meet your marketing objectives by following the step-by-step method explained in this article. To ensure the success of your Instagram ad campaigns in Nigeria, stay up to date with the newest trends and best practices in Digital Marketing, and always be prepared to adjust your approach as needed.